People running a small business will naturally want to branch out and get a wider audience by using the online platform. They will go out looking for agencies or a consultant who are experts at integrating SEO techniques into websites and content. If you are in need of such services, you need to separate the fakes from the real ones, which means finding the agency or consultant that will actually deliver the results. Follow these tips to make the right choice:
1. Guarantee 100% Results
Agencies and consultants wanting to close the deal with clients try to impress on them how they have provided their clients with 100% SEO success rate and how they can do the same for you. If someone says that to you, you need to move on to the next one. Remember that no consultant and agency can guarantee 100% results, as the deciders of who ranks at the top are the mighty search engines. However, they should be up-to-date with the latest algorithms and Phoenix SEO strategies, as they often change.
2. Keyword Analysis
The SEO consultant or agency should provide you with a list of all the keywords that rank well in the database. They should be willing to get their hands dirty and perform a thorough search and not a mediocre one especially if they promised you 100% results. Just to make sure that they have performed a keyword analysis properly, you need to ask them to disclose to you the results. In addition, it will give you an idea of a keyword’s popularity.
3. Do They Offer Content Marketing Service?
Content marketing has become the backbone of SEO. There is no SEO without content marketing. Therefore, you need to ask the consultant or agency beforehand if they offer such service. Choose one that does, as regularly updating the content on your website keeps customers attuned to your website and your company. You need to blog away as much as you can and come up with new topics to obtain and refocus their attention to your small business.
4. 100% Backlinks
Backlinking your website to multiple sites is important to get exposure. However, backlinking them to poor sites will not do you any good on the search engine results. If the agency has promised you with 100% backlinks, there is something fishy going on and you need to get to the bottom of it. You can get good exposure by backlinking your site to few reputable websites. There is a wonderful tool called Google Webmaster Tools that lets you keep an eye on the SEO consultant and agency’s actions.
5. Do they have the Authority to Make Changes?
The agency or consultant needs to access the admin section of your page to make changes to the website. They need to input the meta data, fix broken links, and update content. If the agency hasn’t asked you to provide them with access yet or aren’t telling you to make the necessary changes, it is time to jump ship.
The next time you go to an agency be sure to keep these points in mind. You want to rule the SEO world and not let the SEO agency or consultant school you.