Marketing A Carpet Cleaning Business

In order to find success in carpet cleaning marketing you have to stand out from the crowd. The typical marketing ideas of flyers, post cards, carpet cleaning websites and mobile optimization should be utilized, but the most successful retail marketing results have occurred by television saturation.

There is no question that being visible in the community is important. Public events, fairs, and little league sponsorships all have their place, but any local business needs to establish their brand so that it is on the tips of the tongues of the local populace whenever the service that your business offers comes up.

The first thing that you need to do is to have a professional marketing organization conduct a survey in your community to find out who your customers are and where they live. What would cause them to purchase your product? You need to find this information out, otherwise you are like the airplane pilot who wants to fly across the Atlantic, but you are blindfolded and can’t even find the Atlantic.

Linda Soundtrack in Oklahoma City, Oklahoma performed the best television saturation campaign ever done. This lady was the owner of a sound store that sold record and CD players, sound equipment, and anything to do with sound of any kind.

Linda Soundtrack was not her real name, but her store was named “Soundtrack”. This lady was the most obnoxious, loud and intrusive person that most people had ever heard. Her voice quality was just shy of shouting, however she always smiled and presented herself and positive and upbeat. Her ads were on all three of the local TV stations and were timed to be seen in prime time.

The ads were blaring, everyone talked about them, and soon traffic to her store was so great that she ended up building two more stores in the area. The prices at the Soundtrack stores were true to what Linda said, as they beat everyone else in the area.

Obviously, this was a pretty expensive ad campaign, but it paid off because Linda had the courage to be different and totally visible. But how are people going to find you if they do not know about you.

All successful businesses have that value proposition that the customer already knows about when they want to buy from you. What will be your value proposition when you get to the point of marketing carpet cleaning business? Maybe “Your Carpets Will Be Cleaner Than Clean” or “Chemical Free Clean Carpets”. How do you define yourself so as to be so different than your competition, that they get left in the dust? Maybe you have the “Carpet Cleaning Genie”, your secret cleaning technique. You have to be set apart.

If the TV approach is beyond your budget, then you will have to use other means. When do people clean their carpets? Rental homes are a good market. When tenets move out the carpets have to be cleaned. Simple as that. Find out a way to market exclusively to landlords in your area. Find out who they are and where they are. Do they meet somewhere? Is there a local organization? Can you speak to them as a group? All you need to do is find some of the key players, and meet them. Offer them your special landlord package, and throw in extra features like free window cleaning.

Think outside of the box a little, and let your mind run free, and you will succeed when marketing carpet cleaning business.

An Interview With A Carpet and Rug Cleaning Company Owners

We sat down with the owner of a carpet cleaning compay in Woodbridge, VA and he went in depth about the different services he has to offer.

Carpet Cleaning

We offer reliable cleaning and restoration services to homeowners and businesses. You can count on us to tackle the most difficult problems. . We offer services to private homes, offices, retail shops, health clubs, restaurants, real estate companies, commercial businesses, insurance companies and property management companies.

As an additional option to your carpet cleaning service Neighborhood Cleaning Service – Woodbridge offers superior soil protection and repellency helping reduce maintenance and enables easy clean up. Your carpets can stay cleaner, fresher and brighter because you have protected your investment.

It does not leave any odor or residue, is safe and non-toxic to use around family and pets. It does not contain CFC and solvent. We recommend the use of advanced chemicals after each cleaning of all types of carpet, including those which have built-in soil and stain protection. Also we offer advanced chemicals for Wool giving your wool carpets enhanced soil and stain repellency.

Tile & Grout Cleaning

Tiles don’t have to remain dirty! You can take advantage of our excellent tile cleaning services.

We at Quick Dry Carpet Clean like to keep things simple. We assure you that we will restore the beauty of your home through our top quality services.

We have built a strong reputation over the years through our skills in tile and grout cleaning, repair, sealing, tile replacement and color sealing. Our team consists of highly trained and skilled people who are committed to provide the best service available.

We know that nothing stays clean forever! Especially tiles tend to get dirty easily and look old and worn out. Beneath all the wear and tear is the same tile which you installed a long time ago. Do you want to restore the shine and luster of your tiles? Then let us help you. We offer a wide range of tile cleaning services that are effective for both indoor and outdoor tiles.

Upholstery Cleaning

Your furniture is important to your room’s appearance like your carpet. That is why we use the same process for upholstery cleaning which we do for carpet cleaning. Our effective two-step upholstery cleaning system includes a specially formulated pH-balancing fiber rinse which removes cleaning solution residue along with deep-down dirt – so that you can have fresh-smelling fabric and furniture.

Though most new upholstered furniture comes treated with protector, this protection wears off over time. Reapplying the protector helps preserve the color, life and beauty of your upholstery. It also gives you more time to clean up spills before they stain your furniture.

We recommend you to use specialized protectors. Reapplying the fabric protector helps to restore protective properties, extends the life of your upholstery and makes it easier to care for.

What Should Small Business Owners Look For When Hiring An SEO Company?

People running a small business will naturally want to branch out and get a wider audience by using the online platform. They will go out looking for agencies or a consultant who are experts at integrating SEO techniques into websites and content. If you are in need of such services, you need to separate the fakes from the real ones, which means finding the agency or consultant that will actually deliver the results. Follow these tips to make the right choice:

1.    Guarantee 100% Results

Agencies and consultants wanting to close the deal with clients try to impress on them how they have provided their clients with 100% SEO success rate and how they can do the same for you. If someone says that to you, you need to move on to the next one. Remember that no consultant and agency can guarantee 100% results, as the deciders of who ranks at the top are the mighty search engines. However, they should be up-to-date with the latest algorithms and Phoenix SEO strategies, as they often change.

2.    Keyword Analysis

The SEO consultant or agency should provide you with a list of all the keywords that rank well in the database. They should be willing to get their hands dirty and perform a thorough search and not a mediocre one especially if they promised you 100% results. Just to make sure that they have performed a keyword analysis properly, you need to ask them to disclose to you the results. In addition, it will give you an idea of a keyword’s popularity.

3.    Do They Offer Content Marketing Service?

Content marketing has become the backbone of SEO. There is no SEO without content marketing. Therefore, you need to ask the consultant or agency beforehand if they offer such service. Choose one that does, as regularly updating the content on your website keeps customers attuned to your website and your company. You need to blog away as much as you can and come up with new topics to obtain and refocus their attention to your small business.

4.    100% Backlinks

Backlinking your website to multiple sites is important to get exposure. However, backlinking them to poor sites will not do you any good on the search engine results. If the agency has promised you with 100% backlinks, there is something fishy going on and you need to get to the bottom of it. You can get good exposure by backlinking your site to few reputable websites. There is a wonderful tool called Google Webmaster Tools that lets you keep an eye on the SEO consultant and agency’s actions.

5.    Do they have the Authority to Make Changes?

The agency or consultant needs to access the admin section of your page to make changes to the website. They need to input the meta data, fix broken links, and update content. If the agency hasn’t asked you to provide them with access yet or aren’t telling you to make the necessary changes, it is time to jump ship.

The next time you go to an agency be sure to keep these points in mind. You want to rule the SEO world and not let the SEO agency or consultant school you.